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What is SEO?

The term Search Engine Optimization, or SEO, refers to a set of techniques used to garner optimal placement in search engine results for your website.

A great website is only effective if it can be found. Proper use of SEO techniques can help to increase your site’s chances of being found, and in turn, increase your site’s traffic.

A poorly optimized website is akin to having an unlisted phone number. If your goal is for your website to be found, a well executed SEO strategy is key.